Planes × Bayer Consumer Health

Hello, we are

Planes

We help big businesses
like you move like small ones

With deep roots in healthcare and regulated industries, we launch trusted, clinically-credible products, from new doctor-led services to consumer health tools.

NatWest Lyca Mobile Kraken Ennismore London Luton Airport Octopus Heights Warner Bros Admiral Group PLC Philips Slice Avios AllBright Accor The Roof Gardens

Turn thinking 
into shipped product

From applying AI in meaningful ways to uncovering new revenue streams, we help you get ideas out of the door, fast, with the confidence they’ll work. Wherever you are in the journey, we meet you there and move you forward.

Genwell patient app screens

New brand proposition from scratch

Women's health Metabolic health New brand D2C

Genwell is a new doctor-led service designed around the realities of midlife and menopause.

Where most of the market is medication-first, a quick questionnaire, a prescription, and you're on your own, Genwell leads with care: GLP-1 treatment wrapped in holistic, continuous support across menopause, sleep, nutrition and metabolic health. We ran a fast, research led process, combining brand creation, discovery, design, and build into a single continuous flow that moved from early insight to live product in just months. 

PHYT body-composition app screens

Democratising lab-grade body-composition tracking

Metabolic health AI-native Science-backed D2C

Body composition is one of the most useful health metrics you can track, but getting it meant a DEXA scan at £200 a time. PHYT estimates the same metrics from video on your phone taken in the comfort of your own home.

We took PHYT from prototype to product, building the AI from scratch, validating its accuracy against DEXA scans, and designing a voice led experience that makes advanced body insights feel simple, credible, and useful. Developed with leading professors in AI and physical science.

Delphius legal AI platform

Complex systems in regulated environments

Regulated Trusted AI Speed to evidence

As the legal market shifts and AI opens new ways to innovate, Lewis Silkin and Ius Laboris saw an opportunity to lead. We partnered to launch Delphius, a category defining, agent led platform that transforms access to employment law and positions them ahead of the competition.

A RAG prototype shipped in two weeks, and launched in under six months, with evals and legal and compliance built in from day one. It turned a static knowledge base into a product clients rely on every day, to sense-check decisions and feel supported in high-stakes moments.

"Lawyers who once said they'd never trust AI told us this was the first tool they actually felt comfortable using." Richard Miskella, Joint Managing Partner

View case study →
A global health
and personal-care
manufacturer

Helping a global health-products leader move faster with AI

Regulated Global health manufacturer AI-led innovation Faster launches

One of the world's largest health and personal care companies needed to move with the speed of a startup while maintaining the rigour, scale, and compliance of a global organisation. We're supporting them across three key initiatives.

Speeding up regulated approvals. An agentic AI workflow that substantiates and approves marketing claims faster.

Modernising consumer apps. Rebuilding a flagship app on a modern, experiment-ready architecture, so teams go from idea to live in days, not months.

Launching new products faster. Device and digital thinking paired with lean teams and rapid prototyping, so new propositions reach market sooner.

Skin Rocks app

Building the #1 skincare app for a 13-million-strong community

Consumer scale D2C

Skin Rocks was founded by globally recognised skincare expert Caroline Hirons, whose trusted advice reaches millions of people worldwide. Following the success of more than 100,000 beauty kits sold, the next step was to create a curated ecommerce experience and an industry first skincare app that put her expertise into everyone's hands.

We defined the D2C proposition, ran discovery with 6,000 people inside and outside her community, then designed and built the app: personalised skin profiles, search across 17,000+ products, and a CMS that brands populate themselves. We soft-launched to her most dedicated users to learn fast, then helped Skin Rocks hire their own product team.

View case study →

Everything you need to go from idea to product

We are a full stack studio combining strategy, design, engineering, and AI native development. One team from start to finish, helping you define, build, and launch products that move the business forward.

Proposition and product strategy

Turn opportunities into products people actually want. We define propositions, validate demand early, and build clear roadmaps that reduce risk and accelerate delivery.

UX and product design

Designing intuitive experiences that balance customer needs with business goals. From early concepts to polished interfaces, every decision is grounded in evidence.

Full stack engineering

Building secure, scalable digital products with modern engineering practices. From front end to back end, we deliver software that's ready to grow.

AI native product development

Helping businesses unlock the value of AI, both in the products they build and the way they work. From AI powered customer experiences to internal tools and workflows, we identify meaningful opportunities and turn them into real, trusted products.

Delivery and go to market

From MVP to launch, we help teams ship with confidence. Fast, iterative delivery combined with the planning and support needed to scale.

Embedded product teams

Need extra capability or specialist expertise? Our strategists, designers, and engineers integrate seamlessly with your team to accelerate delivery and raise the bar.

Move fast, with confidence

We combine AI with rapid product thinking to explore more ideas, validate earlier, and deliver faster without increasing risk.

01

Start with real needs

Define outcomes before solutions

02

De-risk early and often

Test value, feasibility, and compliance before major investment

03

Make it real, fast

Put working product in users hands early

04

Ship in slices, not phases

Small releases that build confidence and reduce risk

05

Build for outcomes, not output

Every decision tied to measurable impact.

06

Bring everyone on the journey

Transparent, collaborative, and shared ownership

The Planes team collaborating, in workshops and in the studio